High-bay warehouse used for retail fulfillment

04 / Retail

Retail Warehousing & Distribution

Seasonal products were slotted into wave planning; store delivery ran on the same operations calendar.

Year
2024
Route / Region
Istanbul – Marmara store network
Transport model
Warehousing + fulfillment + road distribution

Operation need

Warehouse visible,
store disconnected.

Autumn seasonal products entered the warehouse; stock levels were visible. But when store delivery waves were planned as a separate process, rack and dock did not move in the same rhythm.

When fulfillment, consolidation and distribution were watched by different teams, the season wave broke.

Challenge
Seasonal stock was visible in the warehouse, while store delivery ran as a separate process.
Scope
Seasonal intake, wave prep and store delivery

Planning

Wave, warehouse and store.

Season intake calendar, wave prep windows and store delivery hours were placed on one operations plan. The warehouse was positioned as the layer where visibility continues, not the end of the route.

Each wave locked from stock intake to store dock in the same language.

Warehouse distribution calendar and wave plan created.

Transport model

Warehouse + fulfillment + distribution.

Warehousing + fulfillment + road distribution

Seasonal intake, order prep and store distribution in one operation. Road was planned by wave; each store window tied to warehouse exit.

The mode did not change; the warehouse leg was added as part of the transport plan.

Coordination

Wave, warehouse and carrier.

Warehouse, fulfillment and road distribution teams moved in one operational language. When the wave changed, the plan updated and the store window was read again.

Stock level and outbound plan stayed on one view — not across separate systems.

Operation process

From intake to store.

  1. 01INB

    Intake

    Season stock received.

  2. 02WHS

    Storage

    Rack and stock kept visible.

  3. 03PRE

    Prep

    Orders prepped by wave.

  4. 04TRK

    Distribution

    Store routes lock.

  5. 05DLV

    Delivery

    Store dock window closes.

Delivery / Outcome

Store wave completed.

Season products reached stores according to the wave plan. Warehouse, fulfillment and distribution closed on one operations calendar.

Fulfillment, consolidation and distribution waves were set on the same operations calendar.

Tangible outputs

  • Warehouse distribution calendar established
  • Fulfillment wave plan created
  • Store delivery routes organised

Operation gallery

Retail Warehousing & Distribution

High-bay warehouse for retail fulfillment
Warehouse01
Order picking area for wave prep
Prep02
Delivery operation at a store receiving dock
Store delivery03
Warehouse team checking the wave plan
Coordination04

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Textile Season Distribution Operation

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Other operations

Operations locked in the field.

All projects
  1. 01 / AutomotiveEuropean Automotive Parts DistributionParts from European suppliers were tied to the production line through border crossing and warehouse sequencing.
  2. 02 / IntermodalItaly–Türkiye Intermodal OperationFor Trieste-origin cargo, port, rail and road transfers were merged into one multimodal plan.
  3. 03 / ProjectMachinery Export Project MoveFor a CNC press export, site survey, route permits and port operations ran under one project coordination.
  4. 05 / TextileTextile Season Distribution OperationLCL consolidation was set for the autumn collection; port cut-off and customs stayed on one seasonal calendar.
  5. 06 / Air freightPriority Air Shipment OperationFor an automotive spare part, flight, ground handling and plant delivery were structured in one time window.
Controlled container loading operations at a port

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